The Cadbury that features two kids moving their eyebrows in tune with the song don’t stop the rock by Freestyle. The target is relatively obvious as Cadburys introduce their self in this advert using kids and many kids would relatively find this funny. This commercial is entertaining and uses a form of comedy to attract the audience. How many people can move their eyebrows as well as those 2 kids? Besides, the catchy music, annoying expressions and balloon sound compliment keep the eyebrows dance and song stuck in your head. You hate it but love it at the same time.
Watching two kids move their brows in such fluid motions definitely left people wondering how the hell they managed to survive this commercial without suffering a face cramp. I am certain many of us have tried to mimic the dance to test the limit of our eyebrows.
This commercial is entertaining. How many people can move their eyebrows as well as those 2 kids? Besides, the catchy music, annoying expressions and balloon sound compliment keep the eyebrows dance and song stuck in your head. You hate it but love it at the same time. As a result, the video hit more than 4 million views in 7 months.
Watching two kids move their brows in such fluid motions definitely left people wondering how the hell they managed to survive this commercial without suffering a face cramp. I am certain many of us have tried to mimic the dance to test the limit of our eyebrows. Some people were so inspired; they had to share their own attempt with the world.
The Evian advert features babies roller-skating to remixed version of
Rapper's Delight by Sugar hill Gang. The babies dance to the music. Evian
slogan is ‘Live young’ they used youth within their adverts to show that by
drinking water or their own brand Evian it helps to get younger you to your
glory ages.
The live young campaign promotes the
rejuvenating effects of drinking mineral water sees the return of the Evian
babies after 11 years. Evian wanted to build on the
concept of youth. Focusing on emotional benefits, Evian built its Live young campaign with an aim to strengthen existing brand relationships, drive
awareness of Evian across the world in a fun and innovative way, and use
digital as the central medium. Activity needed to be focused primarily on
digital channels as Evian’s ad heritage was not familiar to most people outside
of France, and therefore could not be built upon.
A hard-hitting television advert highlighting the consequences of drink driving will be shown throughout December to show risks of driving are not just weather but also you.
Here is the advert, which ran a few years back in which a man approaches the bar for a drink only for the barman to impersonate a series of people as the consequences of being caught drink driving unravel before the would be drinker.
This advert is different to most anti-drink driving ads due to the lack of blood and guts. I think that this makes it more effective, as we are exposed to so much gore through the media; it is argued that we are desensitized to it. It is also different from most other ads for the same cause, in that it focuses not on the victim of a horrific accident, usually an innocent child, it focuses on the potential consequences for a person caught driving over the limit. I think that this is more effective in more than one way, it is difficult for a person to imagine that they could kill a child, however, it is not difficult to imagine being pulled over. Through this the ad is more realistic and more effective than the usual bloody guilt-trip. There is another crucial difference in this advert to others; the ad is built around the all-important 'moment of doubt', the ordering of a second drink. This is the crucial moment at which a person may recall the ad, and through the realization of the consequences for him/herself, may not order the all-important, over-the-limit drink. Overall, I think taking a different tack to usual by utilizing some of the more imaginable consequences of drink driving and the moment at which the drink is ordered it turns drink driving into a more realistic threat. This contrasts to other adverts which put the fear of drink drivers into people, rather than the fear of drink driving, as the thought of killing someone is something that most people would find difficult to imagine doing.
NHS released an advert showing the symptoms of a stroke. This advert makes people suffering from a stroke or someone experiencing someone having a stroke aware of the symptoms and to be able to see and call 999.
By using the word ‘fast’ to acknowledge a deeper meaning within the letters. The advert features 4 people in different locations having a stroke through the 4 steps of possibly getting a stroke. I think by showing 4 people in 4 different locations having a stroke shows that a stroke can happen anywhere and at any time.
The adverts show different people from being a different race, ethnic background and gender or even age group, to show that anyone can get it. The advert has a target of middle-aged people and upward because people within that age group are usually the ones that experience stroke.
Evaluation.
Unit 30 asked me to compare and contrast two subgenre’s which done I chose comedy/laughter and awareness because they are very different and can show a wider range in the differentiation within advertisements.
My choices were the Cadbury eyebrow advert and the Evian baby roller skating advert too. I chose them because not only did they attract a younger age because of their simplicity but also they still manage to build excitement and laughter. Both have different characteristics of comedy.
For awareness I used drink-driving advert made by THINK! And I used the NHS stroke advert. Both adverts are things to do with awareness because within the advert they tell you how to avoid and help situations that they are advertising they are simple so they attract all ages because in reality a lot of teens drink and drive and most accidents occur due to teenagers driving recklessly.