unit 30- ADVERTISEMENT production for television
task 1
This advertisement for the Audi R8 is good because it shows the inside of the car and how good the engine is. It shows how the engine works when the car is moving. This will make the viewers want the car more because of the quality of the car and how beautiful it looks. In the advert it also shows what the car sounds like when it is accelerating. The lighting is dark around the car and bright on the car, it is the brightest on the engine of the car so it stands out.
The advert shows the Audi R8 car on a rolling road accelerating. The camera starts off as a close up on the engine and slowly zooms out and you see the car from an angle. The advert ends with a shot of the Audi logo.
This advert is aimed at older people who would be able to afford the car. Younger people usually wouldn’t be able to afford the car because they haven’t been working for long enough or have a job that pays high enough. This is why it wouldn’t be good to aim it at them.
The subgenre of this advert is animation because it shows the car and the engine is animated.
The Television advert for this product shows a man using the deodorant body spray, ‘lynx dark temptation’ deodorant and he turns into a chocolate man, a product well know to be partial to the fairer sex. All the females he walks past find his smell alluring and want to take a bite of him. This will make men think that it will be easier for them to make women more attracted to then if they use this product. A few females brake off his hand and eat them, suggesting he has been objectified to piece of chocolate for their consumption, they are consuming him. In this case he wants to be consumed by the opposite sex, that is his aim. This will make young single men want to buy the spray if they want to be attractive to women; it also clearly shows that it is aimed at men.
The subgenre of this advert is comedy because it is a joke that all the women will come to you just because you use the deodorant and it is funny that he becomes a chocolate man in the advert. The advert also has upbeat jolly music in the background which makes the advert seem more friendly, this will make people like the product more and want to buy it. the target audience for this product will be men because they will be the people who will use it to smell nice so they can get the effects that it has on the advert. The advert is also entertaining and funny so it will make people like the advert and that will make them want to buy the product.
The subgenre of this advert is comedy because it is a joke that all the women will come to you just because you use the deodorant and it is funny that he becomes a chocolate man in the advert. The advert also has upbeat jolly music in the background which makes the advert seem more friendly, this will make people like the product more and want to buy it. the target audience for this product will be men because they will be the people who will use it to smell nice so they can get the effects that it has on the advert. The advert is also entertaining and funny so it will make people like the advert and that will make them want to buy the product.
This advert shows the game play of this game. It shows the more exciting and action packed parts of the game so you are more likely to buy it. It also shows off the graphics of the game so people see how good they are and that will make them want to buy the game. The game also has enhanced sound effects like when there is a fight scene the sound when someone is hit is exaggerated. The game is aimed at people that are 15 and over. It has an age rating on it so people under the age of 15 cant play it because of the violence in the game. The game would be unsuitable for younger gamers. It will also be aimed at gamers who are into Batman and action games. It is a game full of action packed game play so it is suited to its audience.
The sub genre for this advert would be action because the game has a lot of action packed game play. It has a lot of fights and tasks that you have to do in the game.
It also has the subgenre of animation because it is a game and the characters you play in the game are animated.
The sub genre for this advert would be action because the game has a lot of action packed game play. It has a lot of fights and tasks that you have to do in the game.
It also has the subgenre of animation because it is a game and the characters you play in the game are animated.
This advert shows a gorilla playing the drums to the song ‘In the Air Tonight’. This advert makes you want to watch it because it is different, it catches your attention straight away and because of this you will remember the product. The song in the advert is a song that most people know so it will be familiar to viewers. They also keep the Cadburys theme colour of purple throughout the advert. The advert is entertaining so it will make people want to watch the advert and show their friends which will help promote the product more.
This advert is aimed at all people because all people of all ages can eat chocolate and like it.
The subgenre of this advert is comedy because it is funny that there is a gorilla playing the drums. It is anthropomorphized because it is a gorilla playing the drums.
It also has a subgenre of animation because the gorilla is animated to look real and be playing the drums.
The camera starts off as a close up of the gorillas nose then it turns to a shot close up of the gorillas whole face. It then zooms out so you can see the gorilla playing the drums. At the end it fades into a picture of the Cadburys chocolate bar.
This advert is aimed at all people because all people of all ages can eat chocolate and like it.
The subgenre of this advert is comedy because it is funny that there is a gorilla playing the drums. It is anthropomorphized because it is a gorilla playing the drums.
It also has a subgenre of animation because the gorilla is animated to look real and be playing the drums.
The camera starts off as a close up of the gorillas nose then it turns to a shot close up of the gorillas whole face. It then zooms out so you can see the gorilla playing the drums. At the end it fades into a picture of the Cadburys chocolate bar.
In this task I was asked to compare and contrast two sub genres of TV adverts. I did this with the sub genres of comedy and animation. I showed how the adverts of these genres can be similar and how they can be different. I explained how music and sounds can appeal to people in adverts by making them like the advert more. I showed any other sub genres that the adverts have and why it has that sub genre. I also showed what the adverts target audiences are and how they appeal to there audience.