Task 1 - Working to a brief
A brief is the preparation for a business task. Companies undergo this so they can plan out and state their intentions. Briefs come in different forms, meaning they are formal, informal or negotiable. Manny briefs are seen being used between a company or business and its client. A brief sets out the terms and conditions of working together, what can be allowed and what can’t. Briefs are used in all places, they are used in the production for film and TV shows, which in this case state what the client is willing to do and what they aren’t. Briefs are used in legal situations at courts where they are known as legal briefing documents. They are used and presented to a court arguing why one case should be considered over the other.
Another example of a brief would be that of when two companies work together or trade with each other. A brief in this situation would confirm what both companies agreed to.
If either the client or the company breaks the brief contract then the side that has been infringed can call for legal action so the side that breached the brief can be sued.
A negotiated brief follows two companies that have certain disagreements. They will work together and discuss different areas and aspect and then finally come together with an agreeable brief. They have to make sure that they are both ok with the final brief and that they are certain upon agreement. Once again if the brief is breach by either side, then the latter can call for legal action and press charges. You often see a brief such as this in scenarios involving advertising companies and companies requiring adverts. They will put forth ideas until they can agree on something (the final brief).
A formal brief is a properly documented sheet containing all of the necessary information for the brief to be substantial. These kind of briefs are the of the sort where you will read the brief, you then agree to its terms and conditions and then sign your name to confirm your agreement.
These can cause concerns with the clients, as they are all that descriptive. Clients may find difficulty getting the big picture with this kind of brief.
Again if the brief is broken then legal action can be taken.
An informal brief is the sort of brief where you don’t really write anything down. You simply converse with the client or the person you are working with and end up with an agreement between you. This style of brief is used in more low-key situations rather than the likes of a formal or negotiated brief.
You still however have to abide by the terms and conditions set out between your client and yourself because, just like the other types of briefs, legal issues can arise should the contract be broken.
If someone breaks a brief then the person/client affected can make a claim and possibility a lawsuit. This can happen in TV when a person who is on the show has stated that their information is to remain anonymous but the show has released the information. This could be anything from a phone number to their face/voice. If it is stated in the brief then it should be abided by.
Another example of a brief would be that of when two companies work together or trade with each other. A brief in this situation would confirm what both companies agreed to.
If either the client or the company breaks the brief contract then the side that has been infringed can call for legal action so the side that breached the brief can be sued.
A negotiated brief follows two companies that have certain disagreements. They will work together and discuss different areas and aspect and then finally come together with an agreeable brief. They have to make sure that they are both ok with the final brief and that they are certain upon agreement. Once again if the brief is breach by either side, then the latter can call for legal action and press charges. You often see a brief such as this in scenarios involving advertising companies and companies requiring adverts. They will put forth ideas until they can agree on something (the final brief).
A formal brief is a properly documented sheet containing all of the necessary information for the brief to be substantial. These kind of briefs are the of the sort where you will read the brief, you then agree to its terms and conditions and then sign your name to confirm your agreement.
These can cause concerns with the clients, as they are all that descriptive. Clients may find difficulty getting the big picture with this kind of brief.
Again if the brief is broken then legal action can be taken.
An informal brief is the sort of brief where you don’t really write anything down. You simply converse with the client or the person you are working with and end up with an agreement between you. This style of brief is used in more low-key situations rather than the likes of a formal or negotiated brief.
You still however have to abide by the terms and conditions set out between your client and yourself because, just like the other types of briefs, legal issues can arise should the contract be broken.
If someone breaks a brief then the person/client affected can make a claim and possibility a lawsuit. This can happen in TV when a person who is on the show has stated that their information is to remain anonymous but the show has released the information. This could be anything from a phone number to their face/voice. If it is stated in the brief then it should be abided by.
what_a_brief_is.docx | |
File Size: | 149 kb |
File Type: | docx |
task 2 - negotiating briefs
January 29th 2015 (2:45pm): We have been on the look out for a client whom may need our services. We haven’t found a client as of yet, however we keep looking…
February 5th 2015 (10:38am): we have continued our search for a client, which has lead us towards a small casting agency called Encore Acting. They operate around Battersea in London and are in need of some advertising.
February 6th 2015: We have studied their company some more and are becoming more and more interested in working with them. As we found out yesterday, they are in some serious need of advertising. They are so bothered as to which way they are advertising, they would just like some help in getting their business out there. We can help this business with the skills we have.
February 6th 2015 (1:08pm): As the CEO I confirmed to my colleagues that we should attempt to make contact with Encore Acting. I decided that I would contact Claude Askew, the CEO of Encore Acting offering to him our services in the advertising field.
“To [email protected]: Subject: advertising support
CC: [email protected],[email protected], [email protected], [email protected]
“Dear Claude, I am contacting you in regards to your requests for an advertising company. I am happy to say that myself and my colleagues would be more than happy to offer our ad services to your company. We saw your request on Shootingpeople.com and noticed that we could be of service to your business. We would very much like to work with you to create an advertisement suitable to your needs.
Feel free to contact me as and when. My mobile number Is 07505987621
Yours sincerely, Miles Raconae
February 11th 2015 (12:30am): While out at Costa Coffee with some work colleagues, I discovered on my email account that we had a reply from Claude Askew concerning the offering of our services. The email confirmed between us, that we want to work together to create a suitable and effective advertisement for Encore Acting.
“From: Claude Askew ([email protected])
To: [email protected], [email protected], [email protected]”
“Dear Miles, we would be very much grateful if you could assist us with the advertising campaign. We are struggling to meet ends and we need an advertisement to make ourselves better known to the acting and film community. Any help would be greatly appreciated. We will continue to stay in contact and further discuss any important details with you.
Talk with you soon,
Claude Askew”
February 12th 2015: we started discussing viable advertising options and began working out possible options that we could use. We had the choice of Radio, TV and posters.
February 14th 2015: we sent another email to Claude Askew of encore Acting telling him about the three forms of advertising we can provide.
“To: Claude Askew ([email protected])
CC: [email protected], [email protected]”
“Dear Claude, we would like to inform you that we have one of three choices available for you and your company. The three choices are Radio, TV and Posters. If you make your mind up as soon as possible then we can begin working as fast as we can to create the best production for you.
Many Thanks,
Miles Raconae”
February 15 2015: We got a speedy reply from Claude Askew stating his intentions on which form of advertising he would like.
To: Miles Raconae ([email protected])
Subject: Advertising
“Hello Miles, Thank you for your cooperation. It’s much appreciated.
We have decided on the form of advertising we would prefer, we were discussing it early and finalized our choice.
If at all possible could we work together to produce a radio ad?
We’ve already got posters, but they don’t seem to be helping much.
A radio advert would be just what we need.
Many thanks,
Claude Askew”
February 16th 2015: The morning, we started planning out where the advert could be played. We looked at the best possible places and station for the ad to be broadcasted. The first radio station that came into mind was “Space 57.5” as they have many scheduled sections dedicated to films and Television shows. The second option would be to choose “Rigby’s film station” a radio which broadcasts at film events talking about all things film.
The third option would be to place an advert in a podcast. Our collective thoughts concluded that utilizing “Rigby’s film station” would be the most effective way of promoting the company.
February 16th 2:12pm 2015: We sent a message back to Claude Askew letting him know about the three options available to choose from. We told him of our recommended choice of using “Rigby’s film station” as the advert would be broadcast in the most appropriate place.
Claude responded to us confirming his agreement that using “Rigby’s film station” would be the best option.
We then scheduled a meeting with him for February 25th at our office at 3pm.
February 25th 2015: We prepared for the arrival of Claude for the meeting later that day.
February 25th 3pm 2015: Claude had arrived; drinks and beverages were available upon request. We got seated and comfortable and began discussing why “Rigby’s film station” would be the best choice and what we could expect in terms of fees and limitations. By 6pm the meeting had finished. We issued a meeting with Claude for two days time at 1pm.
February 27th 1pm 2015: The second and final meeting had taken place. Claude had brought all of his associates along for the meeting so that they could collectively discuss with our associates. We spent the afternoon going over all of the creative ideas they wanted, we told them what would be allowed and what wouldn’t. We made agreements as well as the odd disagreement, you know, which was to be expected.
March 2nd 2015: We sent an email to Claude Askew updating him on the current situation telling him that we were renting a recording studio. We reminded him that the advert was looking to be around 45 seconds to a minute and that we needed Claude to come over and do a voice over.
March 4th 2015 10:40am: We started the production of the advertisement, aiming to have the voiceovers finished by Lunchtime.
March 4th 2015 1pm: A little later than we originally wanted but nevertheless we had the voiceovers completed. As we left the building I told Claude that we would have it edited and finalized by March 6th.
March 6th 2015: We went over to Encore Acting’s head office to play Claude the finalized advertisement. He was very happy with the outcome and we had the go ahead to contact “Rigby’s Film Station” and request an ad spot. A scheduled time was agreed and costs were accumulated and checked. The advert would be broadcast on Rigby’s Film Station on April 20th at 5pm. They were broadcasting at many different locations simultaneously so the advert would get much publicity from the broadcast.
April 20th 2015 5pm: we tuned into Rigby’s Film Station and listened to our advertisement.
A few months later we received a call from Claude again thanking us on our cooperation, he stated that the advert had increased the popularity of his company and had done exactly what he needed it to do.
February 5th 2015 (10:38am): we have continued our search for a client, which has lead us towards a small casting agency called Encore Acting. They operate around Battersea in London and are in need of some advertising.
February 6th 2015: We have studied their company some more and are becoming more and more interested in working with them. As we found out yesterday, they are in some serious need of advertising. They are so bothered as to which way they are advertising, they would just like some help in getting their business out there. We can help this business with the skills we have.
February 6th 2015 (1:08pm): As the CEO I confirmed to my colleagues that we should attempt to make contact with Encore Acting. I decided that I would contact Claude Askew, the CEO of Encore Acting offering to him our services in the advertising field.
“To [email protected]: Subject: advertising support
CC: [email protected],[email protected], [email protected], [email protected]
“Dear Claude, I am contacting you in regards to your requests for an advertising company. I am happy to say that myself and my colleagues would be more than happy to offer our ad services to your company. We saw your request on Shootingpeople.com and noticed that we could be of service to your business. We would very much like to work with you to create an advertisement suitable to your needs.
Feel free to contact me as and when. My mobile number Is 07505987621
Yours sincerely, Miles Raconae
February 11th 2015 (12:30am): While out at Costa Coffee with some work colleagues, I discovered on my email account that we had a reply from Claude Askew concerning the offering of our services. The email confirmed between us, that we want to work together to create a suitable and effective advertisement for Encore Acting.
“From: Claude Askew ([email protected])
To: [email protected], [email protected], [email protected]”
“Dear Miles, we would be very much grateful if you could assist us with the advertising campaign. We are struggling to meet ends and we need an advertisement to make ourselves better known to the acting and film community. Any help would be greatly appreciated. We will continue to stay in contact and further discuss any important details with you.
Talk with you soon,
Claude Askew”
February 12th 2015: we started discussing viable advertising options and began working out possible options that we could use. We had the choice of Radio, TV and posters.
February 14th 2015: we sent another email to Claude Askew of encore Acting telling him about the three forms of advertising we can provide.
“To: Claude Askew ([email protected])
CC: [email protected], [email protected]”
“Dear Claude, we would like to inform you that we have one of three choices available for you and your company. The three choices are Radio, TV and Posters. If you make your mind up as soon as possible then we can begin working as fast as we can to create the best production for you.
Many Thanks,
Miles Raconae”
February 15 2015: We got a speedy reply from Claude Askew stating his intentions on which form of advertising he would like.
To: Miles Raconae ([email protected])
Subject: Advertising
“Hello Miles, Thank you for your cooperation. It’s much appreciated.
We have decided on the form of advertising we would prefer, we were discussing it early and finalized our choice.
If at all possible could we work together to produce a radio ad?
We’ve already got posters, but they don’t seem to be helping much.
A radio advert would be just what we need.
Many thanks,
Claude Askew”
February 16th 2015: The morning, we started planning out where the advert could be played. We looked at the best possible places and station for the ad to be broadcasted. The first radio station that came into mind was “Space 57.5” as they have many scheduled sections dedicated to films and Television shows. The second option would be to choose “Rigby’s film station” a radio which broadcasts at film events talking about all things film.
The third option would be to place an advert in a podcast. Our collective thoughts concluded that utilizing “Rigby’s film station” would be the most effective way of promoting the company.
February 16th 2:12pm 2015: We sent a message back to Claude Askew letting him know about the three options available to choose from. We told him of our recommended choice of using “Rigby’s film station” as the advert would be broadcast in the most appropriate place.
Claude responded to us confirming his agreement that using “Rigby’s film station” would be the best option.
We then scheduled a meeting with him for February 25th at our office at 3pm.
February 25th 2015: We prepared for the arrival of Claude for the meeting later that day.
February 25th 3pm 2015: Claude had arrived; drinks and beverages were available upon request. We got seated and comfortable and began discussing why “Rigby’s film station” would be the best choice and what we could expect in terms of fees and limitations. By 6pm the meeting had finished. We issued a meeting with Claude for two days time at 1pm.
February 27th 1pm 2015: The second and final meeting had taken place. Claude had brought all of his associates along for the meeting so that they could collectively discuss with our associates. We spent the afternoon going over all of the creative ideas they wanted, we told them what would be allowed and what wouldn’t. We made agreements as well as the odd disagreement, you know, which was to be expected.
March 2nd 2015: We sent an email to Claude Askew updating him on the current situation telling him that we were renting a recording studio. We reminded him that the advert was looking to be around 45 seconds to a minute and that we needed Claude to come over and do a voice over.
March 4th 2015 10:40am: We started the production of the advertisement, aiming to have the voiceovers finished by Lunchtime.
March 4th 2015 1pm: A little later than we originally wanted but nevertheless we had the voiceovers completed. As we left the building I told Claude that we would have it edited and finalized by March 6th.
March 6th 2015: We went over to Encore Acting’s head office to play Claude the finalized advertisement. He was very happy with the outcome and we had the go ahead to contact “Rigby’s Film Station” and request an ad spot. A scheduled time was agreed and costs were accumulated and checked. The advert would be broadcast on Rigby’s Film Station on April 20th at 5pm. They were broadcasting at many different locations simultaneously so the advert would get much publicity from the broadcast.
April 20th 2015 5pm: we tuned into Rigby’s Film Station and listened to our advertisement.
A few months later we received a call from Claude again thanking us on our cooperation, he stated that the advert had increased the popularity of his company and had done exactly what he needed it to do.
advertising_campaign.docx | |
File Size: | 184 kb |
File Type: | docx |
task 3 - responding to a brief
task 4 - evaluation
This Unit was a great unit to learn as it gave us useful insight into briefs and how briefs come about. Knowing how a company and its clients liaise and work together will be crucial in our future as this may happen to us one day.
It was very useful to learn about and understand the different types of briefs that exist. For example: a formal brief.
The second task was very intriguing to write and was, to me, very enjoyable. The second task (Negotiating and planning a response to a brief) gave us an insight to how briefs are formed and how to write a brief. It shown us how to document the events of working together with a client through the use of dates and citing emails sent back and forth. We had to work out deadlines and plan out how things were to go ahead. It made us think from the perspective of both the company and the client, meaning we have to structure the brief including where there were disagreements and agreements. We also had to state certain deadlines when “tasks” were to be finished by and when task were to be started. In addition we had to keep a log of any meetings and the topics discussed in those meetings.
Task three was the practical task where we had to go ahead and complete the objective assigned in the making of the brief (task 2). In this task I was challenged with the order to make a radio advert which had been planned and discussed in the previous task. The task went really well and I feel that the radio broadcast was made how I wanted it too, I was happy with the outcome and the final product and I am certain it fulfilled the briefs set terms and conditions.
It was very useful to learn about and understand the different types of briefs that exist. For example: a formal brief.
The second task was very intriguing to write and was, to me, very enjoyable. The second task (Negotiating and planning a response to a brief) gave us an insight to how briefs are formed and how to write a brief. It shown us how to document the events of working together with a client through the use of dates and citing emails sent back and forth. We had to work out deadlines and plan out how things were to go ahead. It made us think from the perspective of both the company and the client, meaning we have to structure the brief including where there were disagreements and agreements. We also had to state certain deadlines when “tasks” were to be finished by and when task were to be started. In addition we had to keep a log of any meetings and the topics discussed in those meetings.
Task three was the practical task where we had to go ahead and complete the objective assigned in the making of the brief (task 2). In this task I was challenged with the order to make a radio advert which had been planned and discussed in the previous task. The task went really well and I feel that the radio broadcast was made how I wanted it too, I was happy with the outcome and the final product and I am certain it fulfilled the briefs set terms and conditions.
evaluation.docx | |
File Size: | 16 kb |
File Type: | docx |