Working to a brief
Task 1
A brief is used in many areas of the media industry. It is a document created when a company wants a client to create a product for them, usually something that the company cannot do themselves. The company will detail what they want to be created with certain points that must be kept to e.g. use of company logo, certain colour schemes, slogans or phrases. The client will normally have some creative license, as long as they keep to the brief that they are given and include everything that the company wants. They must also be cautious not to include any offensive material that could damage the company’s reputation.
Briefs come in different forms, depending on the kind of agreement the company has with the client. Small businesses will often use an informal brief, the most basic kind, with lots of room for movement, negotiation and adjustments to the brief. The partners can liaise with each other and advise each other on what is best for both companies.
A formal brief is a bit more professional, definitely using a written document to form the brief, the company and client will still be able to negotiate over the brief, but there wont be as much room for movement with a written brief.
A contractual brief is the highest standard of professional brief, with a written brief and signed contract there is very little room for negotiation, especially once the contract is signed, as there is no backing out. The contract protects both sides, meaning the client cannot lose the job, and the company will get their desired product. If there is a lot of money involved, a contractual brief will always be used to ensure everything is kept as it should and nothing is changed, otherwise there could be legal cases and suing from either company.
A brief is used in many areas of the media industry. It is a document created when a company wants a client to create a product for them, usually something that the company cannot do themselves. The company will detail what they want to be created with certain points that must be kept to e.g. use of company logo, certain colour schemes, slogans or phrases. The client will normally have some creative license, as long as they keep to the brief that they are given and include everything that the company wants. They must also be cautious not to include any offensive material that could damage the company’s reputation.
Briefs come in different forms, depending on the kind of agreement the company has with the client. Small businesses will often use an informal brief, the most basic kind, with lots of room for movement, negotiation and adjustments to the brief. The partners can liaise with each other and advise each other on what is best for both companies.
A formal brief is a bit more professional, definitely using a written document to form the brief, the company and client will still be able to negotiate over the brief, but there wont be as much room for movement with a written brief.
A contractual brief is the highest standard of professional brief, with a written brief and signed contract there is very little room for negotiation, especially once the contract is signed, as there is no backing out. The contract protects both sides, meaning the client cannot lose the job, and the company will get their desired product. If there is a lot of money involved, a contractual brief will always be used to ensure everything is kept as it should and nothing is changed, otherwise there could be legal cases and suing from either company.
Task 2
These are screen shot of the emails between myself and the person in charge of the choir i was asked to produce a video for.
These are screen shot of the emails between myself and the person in charge of the choir i was asked to produce a video for.
Task 3
Creating the product
Creating the product
Task 4