Task 1 - Working to a brief
In the media industry, a brief is a written document given by a company to a client or freelancer, detailing exactly what the company wants. In terms of the brief itself it is highly important that the brief stipulate exactly what must happen, be done and created for the company. For example, if a company wishes a freelancer to create an advertisement designed to be featured on multiple websites. The brief will include such points like: 'The advertisement must feature our company logo and slogan’, 'Only colours X, Y and Z can be used as they are associated with our company' and/or 'By no means must the image be likely to offend or attract a negative response which could result in a decline company interest'. These points are strict guidelines given by the client so that the company can produce the best possible piece of work and so that they physically know what to include and not.
There are many different types of brief that adhere to specific companies. The most common brief in a professional situation would be a contractual brief. This is the most professional brief as it binds the company to the client. It vigorously details what is expected of the client from the company and what the client must produce for aforementioned company. The biggest benefit of ta contractual brief is that it protects both the client and the company through signing of the contract brief. Once signed, the company cannot go back or against what is stipulated in the brief and likewise with the client; although there will be some extenuating circumstances that force a breaking of the contract but these would be extreme circumstances or through loopholes in the contract.
A formal brief is almost the exact same as a contractual brief except that a formal brief cannot be considered a legal document, whereas a contract is because of the signing involved. A formal brief has more leeway than a contract because it hasn’t been signed into effect. Some aspects of it may even be able to be negotiated by the client as well but this could lead to a negative effect on the brief as disagreements between the two could lead to the end of the deal.
Then there are informal briefs. This kind of brief may or may not require an actual written document and will most likely be practiced between (but not limited to) smaller companies looking to get their brand out there. Where there is a large amount of money involved, this type of brief won’t be used because the company would be able to legally sue a client for any reason (involving the money) because there is no contract involved detailing the restrictions of spending. The benefits of an informal brief though, is that the company and client have room to freely explore creative avenues whereas a contract brief would offer no room for exploration as that could interfere with the morals, ethos and overall message of the company and this could lead to backlash from consumers.
working_to_a_brief.docx | |
File Size: | 144 kb |
File Type: | docx |
Task 2 - Negotiating a brief
Below are the email communications between myself and the company 'Longford Park Primary School'.
task 3 - responding to a brief
Attached below are the three poster designs and online information piece I created for the client.
poster_1.docx | |
File Size: | 1460 kb |
File Type: | docx |
poster_2.docx | |
File Size: | 713 kb |
File Type: | docx |
poster_3.docx | |
File Size: | 1491 kb |
File Type: | docx |
online_indent.docx | |
File Size: | 582 kb |
File Type: | docx |
task 4 - evaluation
Evaluation
Finding a client
Initially finding a client seems a daunting task because I wanted to be able to find a company that would allow me to use my media skills to the fullest extent. After searching through a few websites advertising media help, I had no luck finding something for my skill level. I then decided to go into my old primary school, as I still have good connections and a good relationship with all the staff their.
After a quick meeting with the head teacher, who was happy for me to work with them, she gave me the email for the Summer Fair organiser. We began conversing and decided on a meeting to further discuss what I would be doing for them.
Working with the client
The client and I had a successful meeting and I began to design the posters to advertise their annual summer fair. We conversed in an informal yet professional way and she was willing to write up a small brief for me to work to.
Creating the posters themselves was an easy task, as the client did not want overly complicated designs, just simple and eye catching to appeal to the children of the school. This meant I did not have to use tools like Photoshop to create high quality posters and could keep it simple but in line with what we had discussed at the meeting and over email.
Once I created the posters I emailed them to the client and she gave me some notes on hoe to improve which were easy to accomplish because there were only a few small adjustments to make. The online indent was also written up quickly and again did not need to be long and over-complicated, only a small paragraph for adults and website viewers to read.
Overall this task has been an enjoyable and easy one to complete. Once I found a client I was able to quickly move on and finish the unit all together. Our email communications were frequent and direct to the point. She was able to give me clear and helpful advise on where and how to improve across the tasks.
Finding a client
Initially finding a client seems a daunting task because I wanted to be able to find a company that would allow me to use my media skills to the fullest extent. After searching through a few websites advertising media help, I had no luck finding something for my skill level. I then decided to go into my old primary school, as I still have good connections and a good relationship with all the staff their.
After a quick meeting with the head teacher, who was happy for me to work with them, she gave me the email for the Summer Fair organiser. We began conversing and decided on a meeting to further discuss what I would be doing for them.
Working with the client
The client and I had a successful meeting and I began to design the posters to advertise their annual summer fair. We conversed in an informal yet professional way and she was willing to write up a small brief for me to work to.
Creating the posters themselves was an easy task, as the client did not want overly complicated designs, just simple and eye catching to appeal to the children of the school. This meant I did not have to use tools like Photoshop to create high quality posters and could keep it simple but in line with what we had discussed at the meeting and over email.
Once I created the posters I emailed them to the client and she gave me some notes on hoe to improve which were easy to accomplish because there were only a few small adjustments to make. The online indent was also written up quickly and again did not need to be long and over-complicated, only a small paragraph for adults and website viewers to read.
Overall this task has been an enjoyable and easy one to complete. Once I found a client I was able to quickly move on and finish the unit all together. Our email communications were frequent and direct to the point. She was able to give me clear and helpful advise on where and how to improve across the tasks.
evaluation.docx | |
File Size: | 103 kb |
File Type: | docx |